Okafor

June Okafor, freelance graphic designer

June Okafor · brand identity + packaging

Ink first. Pixels second.

Identities for independent food and drink makers, built like print: pressed, layered, meant to be held. The whole kit arrives in one case.

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01 The palette · three inks, lived in

Paper

Ink

Vermilion

02 Specimen sheet · pulled wet, read dry

Display · Fraunces black

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

Caption · Archivo Expanded

Sourdough · Sat Market · E8 · Small Batch 041

Text · Archivo regular

The label is read at arm's length in bad light by someone holding a basket. It gets one job: say the name, say it warmly, get out of the way.

Rule of the house

Two faces. Three sizes. No exceptions.

03 The principle · why ink comes first

Every brand is a print run.

I spent my first three years in a risograph studio in Peckham, pulling misregistered posters at two in the morning. That is where the rule comes from: if an identity does not work as one color on rough paper, it does not work.

So I design backwards. Ink first, pixels second. The mark is drawn to survive a rubber stamp, a tote bag, a 16 pixel favicon. Then, and only then, it earns a screen.

Eight years freelance. Forty two identities shipped. Zero templates.

04 The offering · three ways in

What I press

A

Identity systems

Mark, wordmark, palette, type, voice, motion. The whole press kit, drawn from your story, tested at stamp size before screen size.

6 weeks · from 4,800

B

Packaging + labels

Coffee bags, sauce jars, natural wine, chocolate bars. Label systems that hold a shelf like a poster wall holds a street.

4 weeks · from 3,200

C

Editorial + print

Menus, zines, lookbooks, poster runs. Real paper, real ink, real deadlines at the printer.

2 weeks · from 1,600

05 Client work · pulled from the drying rack

In the wild

HEARTH BAKERY SOURDOUGH · SAT MARKET · E8
Hearth Bakery · poster run, riso, 2 color
MAR ROW FERMENTED SCOTCH BONNET SMALL BATCH 041
Marrow · hot sauce label system
NIGHT CAP · NATURAL WINE
Night Cap · market tote, hand stamped

06 The suite · studio collateral + shelf concepts

How it ships

Six vessels, one press. The studio's own collateral above the rule, client shelf concepts below it: the true mark pressed onto every one.

Indigo poster mailer tube with cream band
01 The print tube. Poster runs ship rolled, sealed with the stamp.
Letterpress business card stacks in ink and paper
02 The card. Cotton paper, ink edge, one debossed circle.
Indigo portfolio folder with vermilion seal
03 The folder. Every identity hands over in a case worth keeping.
Matte indigo coffee bag with kraft label band
04 The coffee bag. A kraft band on ink, stamped, never printed edge to edge.
Hot sauce jar with cream label, indigo lid and vermilion sauce
05 The sauce jar. Cream label, ink lid, the shout lives inside the glass.
Cotton canvas tote in cream and indigo hanging on a wall
06 The market tote. Hand stamped on the cream panel, one color, as the rule demands.

07 The ask · one line, one press

Got a label, a launch, a shelf to win?

One project at a time. Booking two months out.

studio@juneokafor.example

08 The kit · take the identity with you

The kit

This site runs on its own exported identity. Copy a hex above, test the type below, flip the theme up top, take the tokens with you.

Type tester

Pressed, not printed

Lockups

OKAFOR

Ink ramp

Downloads

The Brand Book18 pages · pressed, bound, everything Download

view the book brand.css brand.tokens.json okafor-mark.svg pack-tube.jpg pack-cards.jpg pack-folder.jpg pack-coffee.jpg pack-jar.jpg pack-tote.jpg

Drop brand.css into any FloppySkill builder and it wears this identity.

This site runs on its own exported identity · Edition 01 · July 2026